DFD Festival: Sevens

As part of the DFD Festival, sevens is presenting the "Unboxing sevens" summer campaign, which will take place in the center and online on Instagram from 23 June to 9 August. Over a period of seven weeks, exclusive gift boxes worth €200 each will be lotteried every week, filled with high-quality products and vouchers from participating stores at sevens. The final prize is a highlight box worth €700, which can be won as part of an on-site participation in the center.

The campaign is complemented by an artistic installation at the entrance to the center: Düsseldorf artists Jacques Tilly and Doris Moisa have designed two sculptures that will dominate the entrance area during the campaign period and are staged as photogenic eye-catchers.

The sevens is a shopping center on Düsseldorf's Königsallee and is one of the city's central addresses for upscale shopping. It comprises more than 30 stores, including international fashion brands and specialized boutiques. The offer is complemented by a selection of eateries with a total of 11 restaurants and 2 bars. The concept of sevens combines fashion, lifestyle and cuisine under one roof and is aimed at an urban, quality-conscious audience.