DFD Start-Up Markt: SAC x AMI

In the organizer's words:

At SAC x AMI, we design and distribute high-quality bag pads that stabilize designer bags and protect the leather from dents and creases . The pads are handmade, unique pieces and are designed in Düsseldorf and produced in a leather factory in Italy. In terms of functionality, they are similar to shoe trees for high-quality leather lace-up shoes and ensure that the handbag retains its value in the long term. The company was founded in Düsseldorf at the end of 2023 by the founding couple Franziska Berner and Maximilian Brünnette. By creating their own brand, the two founders put their ideas of quality, customer appeal and design into practice and have been selling their products in their own online store(www.sacxami.de) since May 2024. The aim is to create a high-quality, elegant brand that is firmly anchored in the minds of customers.

We are delighted to offer an exclusive presentation of our products at the Düsseldorf Fashion Days. Our aim is to bring the elegance of the Königsallee boutiques directly to the streets of the event and create an unforgettable presentation of our SAC x AMI brand. We offer every interested customer the opportunity to experience our bag cushions live and up close, to test them in their own bag if necessary and to convince themselves of their functionality.

Product presentation: Our unique bag pads are presented both virtually and physically . We want to reinforce the overall impression of our brand by using artistic illustrations on roll-ups and display walls. A specially designed Instagram spot, which serves as an aesthetic eye-catcher, invites people to take photos and promotes visibility on social networks.

Product demonstration: Our products are stylishly displayed and demonstrated using sample bags to showcase their functionality . We also want to enable convinced customers to make a purchase on site.

Cooperation and enjoyment: Our presentation will be rounded off by a cooperation with a renowned winery, which will enrich the event with exquisite wines. This partnership is also highlighted by visual elements such as a roll-up.