Digital Fit - Dein Marketing Setup neu denken

Anyone looking to expand, grow, or take their business further into the digital world is quickly faced with a flood of decisions: CRM, project management, newsletters, analytics, AI tools, or social media. For SMEs, scale-ups, and growth-oriented companies in particular, this raises the question: Which tools do I really need, which systems fit my business model, and where do unnecessary costs, duplicate structures, or dependencies arise? And why do so many automatically turn to U.S. providers, even though there have long been powerful European alternatives that combine data protection, digital sovereignty, and innovation?

There’s a simple truth here: A digital toolset is only as good as the clarity behind it. Those who fail to clearly define their own goals, precisely understand their target audience, and think strategically about digital processes will achieve little impact in the long run—even with the best tools. That’s why this workshop doesn’t start with the software. It starts with the most important question: Which digital structures truly support my growth, and for whom am I building them?

In this hands-on 2-hour workshop, we’ll show how clarity of purpose and a deep understanding of your target audience form the foundation for every meaningful tool decision. We’ll explore which European tools are suitable for different growth phases of SMEs and scale-ups, how to make informed decisions, and how to build a lean, efficient digital toolset or specifically improve existing structures.

We’ll place a special focus on the digital marketing toolset: How can tools be effectively combined to build visibility, attract customers, and make processes scalable? From websites and email marketing to analytics, social media, CRM, and AI, we’ll show you how to create a functional marketing setup with a clear structure, deliberate tool choices, and less reliance on American platforms. This workshop is not suitable for beginners.