FREYHEIT Summit München 2026

In the organizer's words:

FREYHEIT SUMMIT MUNICH 2026 - THE INDUSTRY DAY FOR NON-ALCOHOLIC BEVERAGES

🗓️ Monday, July 27, 2026
📍 Pineapple Park Munich, Arnulfstraße 195

The market for non-alcoholic beverages is growing. The question is no longer whether, but how fast, and who is involved.

The FREYHEIT Summit is the first real German trade congress for non-alcoholic beverages: curated & high-caliber: 40 brands. 300-400 people from the trade: retail, specialist trade, gastronomy, hotel catering. Somms and decision-makers.

A day that provides orientation.

The program:

🥂 Tasting: all 40 brands accessible throughout the day
🎤 Keynotes: Market trends, category development, future of the non-alcoholic drinks menu
💬 Panels: retail and gastronomy in direct conversation with producers
🍹 Masterclasses: guided tastings with industry professionals
🤝matchmaking: 1:1 discussions in 15-minute slots between brands and buyers

Tickets:

📋 Professional Ticket (€39): a full day of keynotes, panels, masterclasses, tastings of all brands and networking
🎓 Study Ticket (€19): for trainees and students in the catering, hotel and food trade sectors. Proof required.
🍽️ Summit Dinner Ticket (55 €): The evening before the Summit - cozy & relaxed with good food & delicious, non-alcoholic drinks all inclusive. Brands, media, press and industry professionals among themselves - maximum 100 seats.

🎁 Early bird advantage: 20% discount until May 31st

🎟️ Secure your ticket now and help shape the market of tomorrow.

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FREYHEIT SUMMIT MUNICH 2026 - THE INDUSTRY DAY FOR ALCOHOL-FREE BEVERAGES

🗓️ Monday, July 27, 2026
📍 Pineapple Park Munich, Arnulfstraße 195

The market for alcohol-free beverages is growing. The question is no longer whether - but how fast, and who's on board.

The FREYHEIT Summit is Germany's first dedicated professional conference for alcohol-free drinks: curated & high-caliber. 40 brands. 300 - 400 industry professionals: retail, specialist trade, restaurants, hotels, catering. Sommeliers and decision-makers.

One day that gives clarity.

The program:

🎤 Keynotes: market trends, category development, the future of the alcohol-free drinks menu
💬 Panels: trade and hospitality in direct conversation with producers
🍹 Masterclasses: guided tastings and workshops with industry professionals
🥂 Tasting: all 40 brands accessible throughout the day
🤝m Matchmaking: pre-scheduled 1:1 meetings in 15-minute slots between brands and buyers

Tickets:

📋 Professional Ticket (€39): a full day including keynotes, panels, masterclasses, tasting of all brands, matchmaking and networking
🎓 Study Ticket (€19): for apprentices and students in hospitality, hotel management and food retail. Proof of enrolment required.
🍽️ Summit Dinner Ticket (€55): The evening before the Summit - relaxed & convivial, with great food & delicious alcohol-free drinks, all inclusive. Brands, media, press and industry professionals in one room - maximum 100 seats.

🎁 Early bird: 20% off until May 31

🎟️ Get your ticket now and help shape the market of tomorrow.