In the organizer's words:

From January 30 to February 1, 2026, Zirka Munich will be transformed into a hotspot for wine, beverages of all kinds, delicacies, street food and lifestyle.

Genuss.Kultur.München is not a traditional trade fair, but a unique experience format that combines a trade fair feeling with festival vibes. It's not just about tasting and discovering - it's about experiencing, enjoying and networking in a modern, urban environment.

We deliberately break with the concept of the traditional "single-industry trade fair" and bring together what belongs together: great brands, unique products and people. These brands have one thing in common: shared enjoyment and a high standard of quality.

✨ What can you experience and taste here?

Awaiting you in our brand area:

• 🍷 Wine & sparkling wine - from young winemakers to renowned houses

• 🥃 Spirits & trendy drinks - creative distilleries & brands

• 🧀 Delicatessen - cheese, snacks, sweets, oils & more

• 🛍️ Lifestyle & accessories - art, design & indulgence culture

Awaiting you in our festival area:

• 🍔 Food stands & street food - for your physical well-being in between

• 🎶 Live music - relaxed vibes & a good atmosphere will take place in a separate hall, separate from the trade fair area

On our website & Instagram we will give you a comprehensive update on which brands & exhibitors will be presenting themselves with us.

Days & times:

Friday trade fair area 16:00- 21:00, festival area until 00:00

Saturday trade fair area: 13:00 - 19:00, festival area until 00:00

Sunday fair area 13:00 - 19:00, festival area until 20:00

#enjoyment fair #wine #spirits #drinks #tasting #vinominga #enjoymentculture2026 #brandexperience #enjoyment

👉 Save the Date: 30.01.-01.02.2026📍 Zirka Munich, Dachauer Str. 110c

Price information:

Day tickets 17-22€ Early summer 13-18€