Loreen

In the organizer's words:

Live Nation Presents

Loreen:

The two-time ESC winner in Germany!

Major European tour to celebrate her renewed success

February/March live in Oberhausen, Berlin and Munich

Just over a decade ago, in May 2012, Swedish vocal giant Loreen changed the European pop game with her electropop stomper "Euphoria". The emotionally-charged banger not only won the Eurovision Song Contest 2012, but also topped several charts around the world, including the top position in 21 countries alone. Loreen helped to change the perception of the ESC and went on to create independent, emotional pop in her native Sweden. Eleven years later, she made history as the second person and first woman ever to win the competition for the second time. With her song " Tattoo", she made her way through the global charts and entered the global Spotify charts just a few days after its release. "Tattoo" achieved one million plays on Spotify in just 24 hours and is currently not far off the 500 million plays mark. In February and March, Loreen is now going on another major European tour to celebrate her memorable second victory at the ESC with her international fans. Between February 16 and March 4, 2024, she will also be stopping by for three shows in Oberhausen, Berlin and Munich.

Trusting her instincts is crucial to Loreen's artistic development, which she has thoroughly refined over the course of two thought-provoking, fundamentally different albums. On 2012's ' Heal ', an international dancefloor and chart-topper, she built on the success of 'Euphoria' with the groundbreaking songs 'My Heart is Refusing Me' and 'We Got the Power'. Five years later, the more experimental, hip-hop-influenced "Ride" followed. The album also marked a shift in Loreen's creativity, as each of the album's ten atmospheric tracks were co-written by her with the likes of Fred Ball (Rihanna, Beyoncé) and Sterling Fox (Lana Del Rey, Britney Spears). Last year, she turned her attention to synth-infused, 80s-inspired electropop with the single "Neon Lights".

While she was exploring these new sounds, she received an email from her regular collaborators Peter Boström, Jimmy Jansson and Thomas G:Son with a draft of the song "Tattoo " - and the question of whether she would take part in Melodifestivalen (Sweden's preliminary round for the ESC) one more time. "I said 'Hell no'," she laughs, "but it just flowed. It became a process. It wasn't an instant yes. I need things to have a purpose." The purpose of "Tattoo", which Loreen adapted lyrically to suit her personality, was its central message: "It's about fighting for love. Sometimes today, because of the way we live, people have the mentality that the grass is greener on the other side. But without darkness, there would be no light. There is no love without hate. If you want to experience love, you have to accept the dark stuff that comes with it." The whole of Europe has now recognized the power of this song and its message: "Tattoo" reached the top positions of Spotify, Deezer and Apple Music charts in 19 European countries.

Loreen's career has always gone her way. At her own pace. For her, it is more important to trust her intuition than to follow what has been done before, which could explain why she initially decided to work as a producer and director in television after her fourth place on "Swedish Pop Idol" in 2004. It was "Euphoria" that changed her life towards music, but also on her terms. "It was the first time I allowed myself to create something from my heart," she says of the song. Now, she continues, "I feel more playful. I feel the need to interact with people, because what I really like is the connection. I'm in a situation right now where I'm just speaking my truth all the time." It is the start of a new era for the artist Loreen. The latest single "Is It Love" also builds on previous successes and now has over 60 million streams.