A creative part of the new-wave electronic funk movement
Mind Enterprises is the aesthetic universe and musical dream world of producer Andrea Tirone, who grew up in Turin. Inspired by the effervescent, synth-driven Italo sound of the 80s, groovy disco basslines, hypnotic drum patterns and keyboard odysseys define the sound of Mind Enterprises. Tirone sees his ever-growing collection of vintage synthesizers as a palette of colors or an orchestra of artists, because "every single machine has a distinctive sound that is unique to that machine".
The single "IDOL" was used by Swarovski for an international advertising campaign and reached the ears of colleagues such as DJ and producer Tino Piontek AKA Purple Disco Machine, who asked him to collaborate on the title track of his "Exotica" LP. French DJ superstar Valentin Brunel AKA Kungs, sampled "Idol" on his globally successful single "Never Going Home", which reached the Top 10 and Top 40 in France, Poland, Croatia and the Netherlands and was certified diamond in France and double platinum in Italy and Poland. Mind Enterprise's reinterpretation of the classic "The Clapping Song", which was released on the Italian dance label Time, a subsidiary of Discomagic, was also remixed by Kung.
Together with his musical partner Roberto Conigliaro, who shares Andreas' taste in 80s fashion and music, Tirone has brought Italo disco to the world and the clubs. The pair have accompanied the great Australian indie electro-pop band Confidence Man on their tour of the UK and have played festivals in Italy, Spain, France, the UK, Germany, Switzerland and the Netherlands.
Alongside their live synth action, the duo are working tirelessly on new material and it will be interesting to see what comes out of it. One thing is for sure: a live show by Mind Enterprises is always something for the dancing shoes.
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