Power of Communities

The most powerful marketing lever in 2026–2027 won’t be a new channel, a bigger advertising budget, or a smarter algorithm. It’s community.

The brands that are growing today aren’t the ones shouting the loudest—they’re the ones people want to be a part of. Community turns customers into advocates, advocates into identity, and identity into exactly the kind of trust and growth that outlasts any single campaign.

WHU is known for its close-knit and supportive community. And community is far more than just a group of people and companies.

At Power of Communities, we explore how startups and established companies leverage community-driven growth to build identity, trust, and growth—and how customers become a community that grows and endures.

The evening begins with a keynote on community-led growth by Dr. Alena Giwojna, founder of Famville, followed by a panel discussion featuring three representatives from the WHU community and its Entrepreneurship Center. The evening concludes with a networking session.

Schedule
6:45 p.m. — Doors open
7:00–7:30 p.m. — Keynote: Community-Led Growth — Dr. Alena Giwojna, founder of Famville
7:30–8:00 p.m. — Panel discussion
8:00–8:30 p.m. — Networking

For founders, CEOs, and professionals who want to understand the power of communities and community-driven growth. No prior knowledge is required—just curiosity and a desire for meaningful conversations.

The event will be held in English