Marketing mit k(l)einem Budget: Für Events & Communities, die bewegen

In the organizer's words:

Getting new people excited about your events sometimes feels like a boss battle? Your reach could be more - but you don't want to become a 24/7 social media machine? And building an active community sounds easy in theory, but in practice... nothing happens?

Then this workshop is for you.

In an intensive, practical session mix of input, exercises and honest discussions, you will learn how to promote your events more successfully, build visibility authentically and create a community that actually comes to your events and doesn't just like them.

What you can expect

• Marketing & positioning: How to present yourself and your events in a way that really attracts people.

• Social media & reels strategy: What works on Instagram & Co. today - and how to achieve maximum impact.

• Community building & engagement: How to build long-term relationships instead of reach numbers.

• Collabs & PR: How to find partners, attract press attention and position your story correctly.

• Exercises & exchange: So that you not only get input, but also get straight into implementation - together with other (event) makers.

About Leni

Leni is the founder of DUS IST LIEBE and an absolute community strategist. As the site manager of Rausgegangen in Düsseldorf, she grew the Instagram community from 11k to 36k in less than a year and built up a broad network in the event and media industry. She is now the founder of her own community, which she has built up to 15k followers on Instagram alone in one year. She works with a small marketing budget and smart strategies that turn brands into love brands in no time at all.

Last year, she hosted over 3,000 visitors at her events - because she knows how to create concepts that not only look good, but really move people.

Why you should be there

• You will learn practical strategies that can also be implemented by individuals and small teams.

• You can work directly on your own event or community concept.

• You'll meet other event makers and creatives who are just as passionate about the topic as you are.

• And, of course, there will be plenty of room for questions and sharing experiences!

If you want to create events in 2026 that not only take place, but also resonate - be sure to register for the workshop.

The workshop will take place live via Zoom and will be recorded. We will also have a 30-minute lunch break, which you can use for a break or to connect with each other. :)

Let's make people fall in love with your events. We look forward to seeing you!

Price information:

Early Bird