WE LOVE WORK - OMR Masterclass

5050 in the world of work: Insights and learnings from OMR on the road to greater equality and diversity

How can we achieve a fair working environment and gender parity in the management levels of the economy? The OMR 5050 initiative deals with this question and the corresponding solutions. OMR is known to many in Hamburg primarily for the OMR Festival with around 70,000 participants. However, in addition to the trade fair for the digital and marketing industry, the OMR media brand brings together numerous podcasts, content and training formats, even a software comparison platform and OMR 5050 under one roof.

In this masterclass, Isabelle Gardt, Managing Director and Head of Marketing at OMR, explains what gave her the decisive impetus to found an initiative for more equality. In addition to insights into the history of the initiative, she explains why it is important to promote different dimensions of diversity in the world of work, how OMR does this in its own company and what significance the 5050 Stage at the OMR Festival 2024 has for the goals of the initiative.