In the location's words:

The Pop Academy Baden-Württemberg is a higher education institution and competence center for the music and creative industries and their pop cultural scenes. By focusing its courses on the field of popular music - in both economic and artistic terms - it offers an academic education that is unique in Germany's public higher education landscape. Numerous successful careers of music and creative professionals have been founded here.

Parallel to its function as a teaching institution, the Pop Academy Baden-Württemberg realizes numerous projects in a regional, national and international context as a competence center.