DFD-AKTIONEN IM SEVENS

DFD EVENTS AT SEVENS:

STREET ART, FREE ICE CREAM, AND TROPICAL PERFORMANCES FOR THE DÜSSELDORF FASHION DAYS

Düsseldorf, July 2026 – With an extraordinary summer event, the SEVENS shopping center will bring tropical flair to Düsseldorf’s Königsallee on Friday, July 25, from 12 p.m. to 6 p.m. As part of the Düsseldorf Fashion Days, visitors can look forward to a varied program featuring spectacular street art, summer treats, and extraordinary walking acts. The highlights include a walk-through 3D artwork by artist Gregor Wosik and free fruit-flavored ice cream from the trendy brand @kikiskitchen.

Since the end of June, the “Fashion Jungle” installation designed by installation artist Clare Celeste has been transforming SEVENS into a colorful jungle world filled with tropical plants and exotic animals. With the event on July 25, this concept will now extend beyond the shopping center’s boundaries to Königsallee.

A special highlight will be on Schadowplatz, where a large-scale 3D street art installation by street artist Gregor Wosik will be on display. Its impressive sense of depth creates a walk-through jungle scene that not only amazes visitors but also invites them to take photos, making it an extraordinary photo spot right in the heart of downtown Düsseldorf.

Visitors to the artwork will receive a token that can be redeemed the same day at SEVENS for a free fruit ice cream from @kikiskitchen. Visitors who are already in the shopping center can also enjoy this trendy summer treat by following the Instagram account @sevens.duesseldorf on the spot.

Magnificent walking acts in colorful, bird-inspired costumes are drawing even more attention. The eye-catching performers stroll along Königsallee, inviting visitors to take beautiful selfies. This creates a lively experience that captures the tropical character of the current “Fashion Jungle” installation.

“With our seasonal productions, we aim to continually create new experiences and give our visitors a reason to discover Königsallee and SEVENS from a new perspective. The combination of art, cuisine, and shopping creates special moments that bring summer in downtown Düsseldorf to life in a creative way,” says Angela de Jager, Center Manager of SEVENS.

For more information, visit www.sevens.de