The experience of health and medical research are facing fundamental change. The roles of doctors, pharmacists, researchers and, above all, patients are being redefined. Health insurance companies, the pharmaceutical industry, medical technology and almost all players in healthcare are facing major challenges - and opportunities. Eike Wenzel explains how digitalization and individualization are revolutionizing our healthcare and analyses the ten most important drivers of change that will significantly transform the field of healthcare in the coming years.
Dr. Eike Wenzel is a trend researcher, founder and director of the Institut für Trend- und Zukunftsforschung GmbH and publisher of the newsletter Megatrends! He is also co-founder of the MBA program Future Trends and Sustainable Management and writes columns for Handelsblatt and Wirtschaftswoche, among others.
This content has been machine translated.