Erfolgreiche Akquise mit der eigenen Website - SEO

In the organizer's words:

Analyze and optimize your website with tools from Google, Matomo, Seobility, Open AI, etc. - BYOD

The number of visitors and reach of your website still depend to a large extent on a good positioning with search engines, especially Google. More and more factors are playing a role in positioning, e.g. "local SEO", the security of your website or its user-friendliness.

In all likelihood, these criteria will continue to play an important role for search engines in the future. So as long as there are still search engines, website operators should create websites that are as good as possible.

In view of current developments in the field of AI, it is legitimate to ask how long search engines will continue to exist and how information research on the Internet will be organized in the future. It is possible that in the future, research will only be carried out using AI and, for example, exactly one result will be presented.

The lecturer observes the trends and developments very closely and also tries to incorporate the latest findings directly into the seminar. This concerns in particular the strategies for text and image creation with an AI and possibly also the first AI video "prompts" at the time of the seminar (not yet available in Germany at the time of the seminar conception). However, the seminar is more "strategic" (in terms of content) and in particular not a workshop for web design.

In this seminar, we will teach you the basics of website and competition analysis and, building on this, the successful use of search engine optimization.

The aim of the seminar is to enable you to design and implement SEO marketing measures yourself on the basis of sound analyses (Google Analytics / Matomo) or to communicate with online agencies on an equal footing as a competent contact person.

Seminar topics:

• Basics for the conception of (measurable) goals of websites
• Introduction to web analysis using Google Analytics / Matomo, taking into account the legal framework
• Introduction to search engine optimization with Google
• Google working methods (important indicators, status of your own website / location determination, introduction to the Google Search Console)
• Onpage optimization: Technical: Title and description tag / website structure / text structure / text conception / recognition and research of important keyword phrases e.g. with the keyword planner / competition analysis / text optimization (use of WDF*IDF tools)
• Text creation with ChatGPT and SEO optimization / adjustments
• Googly My Business - setup and use
• Offpage optimization: link building strategies
• Use of social media

Prerequisites:

• Secure internet basics. Access to the existing website/CMS and access to any Google applications already set up (Google Analytics, Matomo, Google My Business) are advantageous but not obligatory.

Important notes:

• Please let us know your web address when you register so that we can better prepare for the seminar.
• Please bring your own device (e.g. laptop or notebook) including charging cable and the required access data (passwords) to this event.

Link to the event and registration: Successful acquisition with your own website - SEO