In the organizer's words:

He is the creative head of Germany's most famous advertising agency "Jung von Matt", the inventor of such legendary advertising slogans as "Geiz ist geil" or "BILD dir deine Meinung" - a great copywriter and creator of numerous advertising campaigns: Jean-Remy von Matt. In 2025, he wrote his memoirs, Am Ende - memories of a highly productive life - and marketed the book as "the first book to get worse and worse from start to finish". But what literature shaped and accompanied him? In which genres, in which novels and stories does Jean-Remy von Matt find inspiration and impetus? In conversation with presenter and author Jörg Thadeusz, he explores his reader biography and introduces us to the books of his life in our popular series (after Klaas Heufer-Umlauf, Atze Schröder and others). Which ones? - You'll only find out on March 11 at lit.COLOGNE. "Super cool", we think.