KI SEO - Wie dein Unternehmen von KI-Suchen profitieren kann | KI-Workshop in Köln

How can I be found in AI search engines?

Google is no longer the only player. ChatGPT, Perplexity, Gemini, and others are changing how people search for information, services, and recommendations—and who appears in those results.

In this workshop, we’ll take a look together at how AI-based search systems work, what sources they use, and what you can do to ensure your company appears in those results—with the right information.

We’ll discuss:

How do AI search engines differ from traditional SEO?
What is GEO (Generative Engine Optimization)—and why is it relevant?
What signals influence whether and how I’m mentioned?
Practical first steps for greater visibility in AI responses

Not a technical course. Not a lecture. A real conversation among people who are interested in the topic—over coffee and a croissant.

SCHEDULE · 10:00 a.m. – 1:30 p.m.

10:00 a.m.
Arrival & coffee
10:30 AM
Presentation & breakfast
11:30
Guest presentation
12:30
Networking
1:30 p.m.
End