LinkedIn Unplugged: Sichtbarkeit, Personal Branding & Corporate Influencing

In the organizer's words:

First-hand experience: How different paths lead to digital presence, reach and a strong network.

LinkedIn has long been more than just a digital business card. The platform offers enormous opportunities for visibility, personal branding and authentic communication - for both individuals and companies.

But how do you really use LinkedIn strategically?
What works on the platform - and what doesn't?
And how do you find your own voice between corporate content, personal story and professional expertise?

In this panel, two LinkedIn creators will talk about their very different paths to digital visibility - from corporate influencing and personal branding to authentic insights into everyday working life.

Look forward to honest experiences, practical tips and exciting insights into how LinkedIn can be used in a professional context.

✨ What you can expect at the event

• An inspiring panel discussion with two experienced LinkedIn creators
• Insights into corporate influencing and personal branding
• Specific tips for more visibility and authentic content on LinkedIn
• Space for questions, exchange and networking

Our speakers

Mia Romy Schirdewahn

Mia Romy Schirdewahn works as a consultant in strategic product management at Stadtsparkasse Düsseldorf. In addition to her professional activities, she gives authentic insights into her everyday work and the topics of the savings bank on LinkedIn and is actively involved there as a corporate influencer to strengthen the visibility of the company.

In addition, she has actively supported the introduction and early use of artificial intelligence within the organization and provided impetus for its use in everyday working life. On LinkedIn, she combines professional content with personal perspectives and shows how corporate content can be designed to be authentic and approachable.

Nana Konadu Apetor

Nana Konadu Apetor is a digitalization manager in the corporate customer division of Stadtsparkasse Düsseldorf and has been working intensively on the topics of personal branding, visibility and authentic communication for years.

Branding is one of her main areas of focus - including as co-founder of the Smoney brand. Her experience with social media began early on: as one of the first faces of the Sparkasse's TikTok presence, which at times was one of the largest in the banking sector, she experienced first-hand the reach that authentic content can develop.

Today, she applies this knowledge to personal branding and LinkedIn content and stands for honest insights, authentic perspectives and contributions that naturally combine personality and professional topics.

Moderation

Julia Wingertszahn

Julia Wingertszahn is a management consultant in the Mobility Infrastructure & Transportation division at Wavestone Germany AG. She is also involved as 2nd Vice Chairwoman of BPW Düsseldorf e.V. and as a Young BPW representative. With her experience in consulting, network building and moderation, she will lead through the evening and shape the exchange between the panel and the audience.