Julia Praschma lives and works as a freelance illustrator and designer in Berlin. Originally from the Ruhr area, she learned there to fill the world around her - also through her illustrations - with color and positivity.
She sees herself as a hippieclownpunkerbarbie who loves to share resources, ideas and sometimes her lunch. Spreading good vibes is her profession. Years of yoga and meditation practice help her stay calm and present. But in the midst of hustle and bustle, deadlines and mosh pits, she also feels very comfortable.
All of these opposites are reflected in her work, which features diverse subject matter, bright colors, and wild compositions. She has been working in the creative industry for over 10 years and is represented by an artist management. Her clients* come from fields such as editorial and branding. These include Cosmopolitan, Brigitte, Der Spiegel, Die Zeit, among others.
In her "From client inquiry to final design" editorial illustration workshops she will show you how to create an editorial illustration. From customer inquiry including briefing material to the development of an idea and the creation of sketches to the final design with a final presentation.
The goal is to teach you how to handle a project professionally and give you methods and confidence for the next assignment.
The workshop is divided into two sessions:
- Day 1 (3 hrs): Briefing, brainstorming, sketching.
The implementation of the design will be done at home afterwards.
- Day 2 (2 hrs): Presentation and discussion of the designs, finalization with mock up.
At the end of the workshop you will have created a final editorial illustration that you can use for your portfolio. Julia will also be happy to answer all your questions about working as a freelance illustrator and designer, working with an artist management or her career.
Basic knowledge of Photoshop is required to participate in the workshop. It is recommended that you bring a laptop (plus graphics tablet).
Duration of the workshop:
- Day 1: 3 hours
- Day 2: 2 hours
Number of people: 1 - 5 people
Location: At Julia's art studio in Kreuzberg, Berlin.
Price per person: 130 €; includes provision of a digital model, snacks, tea and water.
Minimum lead time: 7 days
Next workshop dates: See calendar and on request.
Generally in the evening hours between 18-21 hrs.