In the page's words:

Warsteiner International Montgolfiade GmbH is the organizer of the Warsteiner International Montgolfiade, one of the largest balloon festivals in Europe.

It is a colorful spectacle and one of the flagship events in the South Westphalia region. Spectacular mass launches with colorful hot-air balloons, unusual special shapes and night glows with noctilucent balloons are on the program. Around the balloon festival, the Warsteiner International Montgolfiade is an event for the whole family with a colorful supporting program.