In the organizer's words:

Within just a few months, the number of companies and retailers selling goods via the TikTok Shop in Germany has risen from five to over 14,000. Is this just hype or a new innovative sales channel in social commerce that will fundamentally change digital commerce?

Prof. Dr. Richard C. Geibel answers this question at "Wissenschaft im Rathaus". Prof. Dr. Richard C. Geibel is a researcher at the IU International University and head of the E-Commerce Institute. He will shed light on current developments and provide a well-founded assessment.

Science in the Town Hall | The TikTok store from a scientific perspective

2.02.2026, 18.00 - 19.30 hrs

City Hall, Spanish Building, Europasaal, Rathausplatz, 50667 Cologne

Free admission

Registration at: https://koelner-wissenschaftsrunde.de/kwr_termine/der-tiktok-shop-aus-wissenschaftlicher-sicht/.