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AI images have long been in operational use - in marketing, branding, social media, e-commerce and creative workflows. But as the new possibilities grow, so does the responsibility:
What content may be generated with AI? Where are the legal, ethical and brand strategy boundaries? And how can companies avoid risks relating to copyright, data protection, brand impact and misinformation?

At the AInother Breakfast, we will shed light on these questions from a practical and entrepreneurial perspective. After a compact introduction to AI image generation, we will delve deep into the core topic of image rights, ethics & professional use - with a focus on real use cases, typical mistakes and clear guidelines for everyday business. A guest speaker from the field will provide additional perspectives. The event is rounded off with targeted networking in a relaxed breakfast atmosphere.

Our new focus: Using AI image generation professionally & legally compliant!

Schedule

09:30 - Arrival & breakfast

- Reception, coffee & relaxed arrival
- First talks in a relaxed atmosphere

Understanding AI image generation (compact & practical)

- How modern AI image models work
- Differences between Midjourney, DALL-E, Firefly & Co.
- Typical areas of application in companies

Core topic: Law, ethics & quality in AI images

- What needs to be considered with copyright and image rights?
- Which content can be problematic or risky
- Brand impact, authenticity & responsibility in AI content
- Data protection & sensitive content in image workflows
- Typical mistakes from practice and how to avoid them

Guest lecture on the core topic

- External perspective from the creative industry, law or AI practice
- Concrete recommendations for action for companies

Practice & prompting

- How to create professional AI images efficiently
- Prompting techniques for better results
- Live examples from marketing, recruiting & social media

Networking & exchange

- Discussions, questions & exchange of experiences
- Networking with decision-makers, marketing, digital & creative managers

End around 13:00

Added value at a glance

- Clarity on legal and ethical boundaries for AI images

- Confidence in dealing with brand impact, copyright & sensitive content

- Practical insights into professional image generation with AI

- Concrete prompting approaches for marketing and content teams

- Exchange at eye level with other companies

In a nutshell:

Using AI images professionally - creatively, efficiently and responsibly.