Mari Froes at Water & Sound Augsburg

The 22-year-old Brazilian singer-songwriter Mari Froes is a role model for Gen Z and one of the most exciting young voices in the new Música Popular Brasileira. Her intimate, modern blend of MPB, samba, and bossa nova reaches a large, predominantly young audience worldwide through streaming platforms and social media. Born in 2003 in the Brazilian state of Goiás, she began her musical career by posting her own covers of her favorite songs on YouTube, which have since been viewed hundreds of millions of times. Today, her songs attract millions of monthly listeners on Spotify; her viral clips on TikTok and a COLORS performance of “Gabriela” are among the defining moments for a young, globally connected fan community. In her live performances, Mari Froes combines the lightheartedness of Brazilian song traditions with a stripped-down, immediate presence that blends intimacy, melancholy, and youthful self-assertion.