Workshop - Be Reel: Social Media & Content Creation für Musiker:innen

TikTok, Instagram, and other platforms have long been an integral part of musicians’ toolkit. They help musicians reach fans, generate excitement for their music, and draw attention to their concerts. At the same time, these platforms operate according to their own algorithms, which determine what content is visible and where it performs best.

Using concrete, real-world examples, this workshop will show musicians how to use social media strategically and enjoyably, and how to meaningfully integrate these platforms into their daily artistic lives. There will be a special focus on TikTok, current trends, and the question of just how much “perfection” content really needs before it’s published.

Here’s what it’s all about:

• How do the platforms really work?
• What kinds of content work for music?
• TikTok: Trends, Formats, Opportunities
• Perfection vs. the Reality of Posting
• How do I incorporate content into my daily routine?
• What really drives reach?

This workshop is part of ourPOP Kompass series and is held in cooperation withScheune DresdenandWIRGESTALTENDRESDEN.

Speaker:

AnneObendorf-Brantinis a creative producer with a background in journalism and extensive social media expertise. She has produced content featuring personalities such as Hazel Brugger, Nico Rosberg, Mike Heiter, and Paco Herb, as well as for brands like PENNY Germany, fraenk, NABU, and Orangina. After working at ARD, KiKA, and YouTube, she transitioned to influencer marketing in 2022. Since 2023, she has been developing and executing campaigns and YouTube productions at charles & charlotte—demonstrating a keen sense for trends, compelling content, and their successful execution.