In the page's words:

Founded as Hauptsache frei, the festival of independent performing arts in Hamburg became Fringify - Independent Arts Festival Hamburg in its 10th year. The name change marks a new stage in the festival's development and underlines the vision of celebrating the diversity and vibrancy of the independent scene in Hamburg. The English term "fringe" refers to marginal areas or borders. Originally, the term was used to describe independent, experimental and alternative art and theater productions that often take place outside the mainstream. Fringify, which presents the work of artists and groups from Hamburg's independent scene and beyond, is also part of this tradition.